It's a combination of business and leisure travel, and it's on the rise.
WHO ARE BLEISURE TRAVELERS?
They are business travelers who extend their trips for leisure purposes or leisure travelers who add on business activities.
Bleisure travelers mix business and leisure travel, often extending their business trips by a few days to explore the destination. They're looking for convenient, comfortable accommodations that offer great value and easy access to the city's best attractions.
La Quinta Inn & Suites is the perfect destination for Bleisure Travelers.
Are you someone who loves to travel for both business and pleasure? Do you like to mix work with a little bit of play? If so, then you're probably a Bleisure Traveler.
BENEFITS OF BLEISURE TRAVELERS
They are less stressed – When people can mix business with pleasure, it often makes for a more enjoyable and relaxed trip.
They are more productive – Being able to take care of business while on vacation can lead to higher productivity.
They have more fun – What's better than being able to extend your vacation by a few extra days?
Sounds exciting, isn't it? As a business, you must be wondering how to attract such travelers?
WHY ARE BLEISURE TRAVELERS IMPORTANT FOR HOTELS?
Increased Revenue: Since bleisure travelers are often willing to spend more money, they can provide a much-needed boost in revenue for hotels.
Repeat Customers – Business travelers with a positive bleisure experience are more likely to return for future business and leisure trips.
Improved Brand Image: When business travelers have a great time on their bleisure trips, they're more likely to tell others about their positive experiences. It can help improve a hotel's brand image.
TOP 7 TIPS TO ATTRACT BLEISURE TRAVELERS
1. Offer discounts and packages : Bleisure travelers are always looking for a good deal. Offer them discounts on room rates or create special bleisure packages like golf, spa treatments, and dining credits.
2. Make it easy to mix business and pleasure : La Quinta Inn & Suites is the perfect place to mix business and pleasure, but your property should make it easy for bleisure travelers. Have a dedicated business center with all the amenities they need to get work done, plus plenty of leisure activities and amenities close by.
3. Highlight nearby attractions : Bleisure travelers want to know what there is to see and do near your property. Be sure to highlight local attractions like golf courses, museums, and restaurants on your website and in your marketing materials.
4. Promote bleisure-friendly amenities : If your property has bleisure-friendly amenities like Wi-Fi, laundry service, and early check-in/late checkout, promote these features prominently. Business travelers are always looking for ways to make their trips more efficient and comfortable so that these amenities can be a significant selling point. Feature the amenities on your website, social media posts, and other marketing materials. Make sure your staff is trained to upsell bleisure travelers.
5. Make it easy to extend their stay : Bleisure travelers often want to extend their stay to enjoy the local area a bit longer. Make it easy to do so by offering special rates for extended stays or waiving the usual fee for late checkout. Provide a friendly and helpful environment, so they feel comfortable asking about extending their stay. Ask them if they'd like to extend their stay and let them know what options are available.
6. Offer bleisure travel tips : Help bleisure travelers make the most of their trip by offering tips on things to see and do, where to eat, and how to get around town. You can include these tips on your website, in your guest rooms, or a welcome booklet.
7. Be flexible with cancellations : Bleisure travelers may need to cancel or change their plans at the last minute, so it's essential to be flexible with cancellations. Instead, offer a full refund for cancellations made within 24 hours of arrival, and consider offering a partial refund for cancellations made after that time.
By following these tips, you can make your property more attractive to Bleisure travelers and reap the benefits of attracting this growing travel market segment by offering a combination of business and leisure amenities and promoting itself as a convenient stopover for those enroute to other destinations.
The reason we at La Quinta Inn & Suites provide a Bleisure experience for Bleisure Travelers is that we know the benefits that come with it.
The bleisure traveler is an important market segment for hotels. By offering a combination of business and leisure amenities and promoting itself as a convenient stopover for those en route to other destinations, your hotel can attract bleisure travelers and reap the benefits that come with it.
So, the next time you're looking for a place to stay for both business and pleasure, look no further than La Quinta Inn & Suites; contact us now! We'll make sure you have a Bleisure-tastic time!